Identity
a water-soluble amide form of vitamin B3 (pyridine-3-carboxamide). It is the biologically active form used by the body to synthesise NAD+ and NADP+ — coenzymes central to cellular energy metabolism, DNA repair, and hundreds of enzymatic reactions. In skincare it is applied topically as a small, stable, well-tolerated molecule.
Development & history
- Recognised as an essential nutrient in the 1930s (as part of the vitamin B complex, curing pellagra).
- Studied for cosmetic and dermatological uses since the 1970s.
- Emerged as a mainstream cosmetic active in the early 2000s, driven by Procter & Gamble research (Hakozaki, Bissett) demonstrating measurable effects on pigmentation, barrier, and skin appearance.
- Today it is one of the most-studied and most-used cosmetic ingredients, appearing in serums, moisturisers, sunscreens, and treatment products across every price tier.
Mechanism (as proposed)
a small hydrophilic molecule that penetrates the stratum corneum readily. In keratinocytes it acts as a precursor to NAD+/NADP+, supporting cellular energy and repair. Documented mechanisms relevant to skin appearance include: reduced melanosome transfer from melanocytes to keratinocytes (mechanism behind the pigmentation effect); increased synthesis of ceramides and free fatty acids in the stratum corneum (mechanism behind the barrier effect); modulation of sebaceous lipogenesis; and antioxidant activity through NAD+-dependent enzymes.