Nivea is occlusive-first: its classic products are built on petrolatum, mineral oil, and glycerin – old, unglamorous, and genuinely effective at trapping moisture. For basic hydration and barrier support, the evidence is on its side.
The caution comes with its "firming" and "cellular" anti-ageing lines, where the actives are present but the outcome claims run well ahead of the data. Excellent as a moisturiser, oversold as an anti-ager.
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